About Malou Beemer

Malou Beemer is a Dutch designer and researcher, that reshapes the relation and interaction between us, our surroundings and our clothes. Fascinated by human behaviour and interaction, psychology, movement and the way this translates to nonverbal communication she focuses on working with the body and personal space around it.

She graduated as Master of Arts in Fashion Communication Design with a study on how to integrate body language and non-verbal behaviour into the design process.

Believing in the power of interdisciplinary projects she runs her own studio in which she collaborates with innovative partners from different backgrounds. She uses a holistic and user-centric vision to develop meaning- and impactful design solutions. In 2018 she was invited to share her vision on wearable tech, interdisciplinary work and new design approaches at TEDx.

In 2021 she was one of the awarded artists for the Re-FREAM EU grand that stimulates interdisciplinary collaborations between designers, scientists and technologists. The scholarship facilitated research projects that develop innovative ideas for the fashion industry. With the grant, Beemer was able to further develop her ideas on wearable tech into adaptive modular garments.

To keep evolving and stimulate a well-rounded studio she has an integrative work ethic which translates into working in different fields and on multiple levels. Therefore, she is involved in: consultancy and coaching in art directions and concept development, research on wearable innovation, strategy and education, costume and creature design.

Photographer: Stefan Koopmans

About the Studio

Photographer: Stefan Koopmans

The heart of the company is composed of three different dimensions. This three-dimensional approach is the basic structure of Atelier MLou and it illustrates what we do and which services the studio has to offer. I believe moving between these different dimensions helps me be aware of future possibilities as well as current challenges. It fuels my inspiration without becoming too utopian and unrealistic. However, to envision something new and non-existing, you need to be able to wonder and not be afraid to share your dreams with the world.

Dimension 1: Envisioning the future

The first dimension is about creating the possibilities and facilitating the climate to actually develop designs and approaches in order to realize our long-term future visions. It is about stimulating out-of-the-box thinking and a focus on a sustainable future instead of on short-term profits. As a designer and researcher, it is essential that you are given the time and space to limitlessly explore, analyze, envision and question the potential future worlds with a non-commercial incentive. Getting the chance to collaborate with other explorers, like scientists and artists, can be of major help in this process of conceptualizing the future.

Photographer: Patrick Klein Meuleman
Photographer: Stefan Koopmans

Dimension 2: Creating concrete examples

A well-substantiated, future-oriented concept in itself, however, is not enough. It can inspire and spark-interest and awareness, but to create a movement within a practical and commercially driven industry, concrete, feasible and relatable examples are necessary to form a roadmap from the now to the future. So besides trying to envision and prototype a healthy and shiny new future, it is essential to be aware of the current status quo, so that you can relate to it and push the boundaries and imagination from today’s perspective and mindset with concrete examples. This translates into consultancy and coaching in art directions and concept development, research on wearable innovation and strategy as well as into costume and creature design.

Dimension 3: Planting the seeds

This dimension is about education, which is very important. On the one hand it is about educating the current industry stakeholders on the possibilities of new developments. On the other hand, it is about the education of young bright design minds that are striving towards a healthy, long-lasting and happy fashion industry. You don’t need to make a difference all by yourself, so why should you? The more people adopt the philosophy, the bigger the impact it will have.